A Hanok Quarter Address
Jongno-gu · Boutique Stay
The Carnegie Journal · Partners
How a place appears in The Carnegie Journal.
A guide card, a note, a feature, a map. Each surface gives a partner a different kind of room.
01
Reader-facing example
“Appears as a full article in the relevant city guide or issue, labelled "Sponsored Feature" in a small, clear caption. Reads as editorial. Stays as editorial.”
Sponsored Feature
01
Editorial Feature
When the place itself becomes the story.
What partners receive
A full editorial piece, typically 800–1,400 words, written with the same voice and discipline as The Carnegie Journal editorial. The brand or property is the subject. Published in the appropriate city guide or issue section.
Works well for
Hotels and stays with a story to tell. Founders and design-led brands. Cultural institutions.
Link example
"Read the full feature →"
Article format, Sponsored Feature example
Sponsored FeatureThe Carnegie Journal · Seoul · Stay
Opening Frame
Location, arrival, atmosphere, and a disclosed commercial context.
Placement notes
Sponsored FeatureEditorial ReviewDirect Link
A Palace Quarter Stay That Reads the City
The hotel sits at the edge of the old quarter, where the palace wall meets the city's administrative grid. Arrival is staged through a compressed lobby, stone floor, low desk, the measured pace of a check-in that does not perform its efficiency. The rooms face the wall, not the street.
02
Reader-facing example
“Appears as a full page entry under the brand's city or category, clearly labelled as a commercial placement. Readers understand the nature of the relationship immediately.”
Commercial Listing
02
Brand Page
A standing page for a brand that needs to be understood beyond one guide entry.
What partners receive
A standalone page within The Carnegie Journal, structured as a composed brand profile. Includes imagery, editorial description, direct brand links, and commercial disclosure. Indexed and linkable.
Works well for
Hotels and stays wanting a permanent guide presence. Design-led brands. Restaurants with a story beyond reservations.
Link example
"View Brand Page →" / "Brand Site →"
Brand page structure, Commercial Listing example
Brand Page Frame
Address, category, editorial note, and direct links.
City / Category
Seoul · City Hotel
Direct Links
Brand Site →Reservation →
A Brand Page Address
A brand page introduces a property through a composed editorial frame — location, category, a concise editorial note, and a direct link area. Commercial participation is disclosed as a Commercial Listing throughout.
03
Reader-facing example
“Appears within the stay or place grid as a labelled card. Reads within the editorial environment. "Partner Placement" label is visible and clear.”
Partner Placement
03
Address Card
A small card for a place that needs a clear first address.
What partners receive
A listed entry within the active city guide, either as a guide card in the main grid or as a named entry in the category section. Commercial participation is labelled clearly within the editorial environment.
Works well for
Hotels and stays seeking guide presence. Restaurants and cultural venues. Any brand relevant to a city guide category.
Link example
"View Stay →" / "Check Availability →"
Guide card grid, Example
Partner Placement
A Palace Quarter Stay
Gyeongbokgung · City Hotel
A Mapo Design Suite
Mapo-gu · Design Hotel
04
Reader-facing example
“Appears as an enlarged stay card with a hero image, editorial description, and a restrained Partner Placement label where applicable.”
Partner Placement
04
Note · Stay
More than a listing, less than a feature. A note gives the image enough language to stay with the reader.
What partners receive
The Stay Note gives a hotel or stay a larger editorial card than a standard guide listing: image, atmosphere, concise editorial deck, and a direct brand link pathway where appropriate. Commercial participation is clearly disclosed.
Works well for
Hotels and stays seeking more presence than a standard guide listing. Boutique stays, signature rooms, and seasonal hospitality notes.
Link example
"View Stay →" / "Brand Site →"
Featured address card, Note example
Partner Placement
Note · Stay · Featured Address
A Palace Quarter Address
In the quiet of Jongno-gu, where the palace wall meets the city's administrative grid, a considered address for those who read a city before they move through it.
Check Availability →Jongno-gu · City Hotel
Partner PlacementFormat Example
A Table Near the Window
Hannam / Seochon / Euljiro
A quiet table, a small plate, and an evening that lets the room speak before the menu does.
Brand Site →Reserve a Table →View Menu →
Reader-facing example
“A quiet table, a small plate, and an evening that lets the room speak before the menu does.”
Partner Placement
05
Note · Taste
A table, image, and neighbourhood given enough language to be remembered.
What partners receive
A Table Note gives a restaurant, café, or dining room a restrained editorial card: image, neighbourhood, short atmospheric copy, direct brand link pathway, and clear commercial disclosure where applicable.
Works well for
Restaurants, cafés, bars, and dining spaces with a point of view, a thoughtful room, or a neighbourhood context worth reading.
Link example
"Brand Site →" / "Reserve a Table →" / "View Menu →"
Restaurant surface, Note · Taste example
Format Example
Note · Taste · Partner Placement
A Table Near the Window
Hannam / Seochon / Euljiro
A quiet table, a small plate, and an evening that lets the room speak before the menu does.
Brand Site →Reserve a Table →View Menu →
06
Reader-facing example
“Appears as the first stay surface in the guide: a wide image-led note, an editorial deck, and a direct link pathway for readers ready to continue.”
Partner Placement
06
Lead Note
The first surface a reader meets. Reserved for places with enough presence to open a guide.
What partners receive
The Lead Note is the top or widest stay surface inside the Seoul Stay Guide. Reserved for an address with enough presence to open the guide: large image, editorial deck, direct brand link pathway, and a small Partner Placement label where applicable.
Works well for
Hotels and stays establishing a city presence, issue partners, and confirmed partners whose address can carry the opening stay surface.
Link example
"See the Stay Guide →" / "Brand Site →"
Opening stay surface, Lead Note
01 · Opening Slot·Seoul Stay Guide·One confirmed partner per guide edition
Partner PlacementLead Note · Opening Surface
·Jamsil · Songpa-gu
A Room Above Jamsil
SIGNIEL SEOUL
A vertical room note from Lotte World Tower, where the city turns distant and the window becomes the main piece of furniture.
Format example · Partner Placement · Personally Visited
Hotel Website →See the Stay Guide →
Format Article Example
A Morning Route Through Jamsil
Morning in Jamsil begins in layers: glass, light, river air, and the slow return of the city below. The commercial moment belongs inside the route.
Inside the Story · Example
A Room Above Jamsil
Stay Nearby · Jamsil
A stay placement appears where the reader's attention already belongs: inside the route, not beside it.
Read the article →
Placement types
- Stay Nearby
- For Dinner After the Gallery
- Objects in This Story
- For Coffee After the Walk
Partner Placement
07
Inside the Story
Not beside the article. Inside the route, the walk, the evening, the table after the gallery.
What partners receive
A compact appearance inside another editorial context, moments such as Stay Nearby, For Dinner, or an object, route, or address that belongs naturally beside the story. It is not the flagship surface; it works because it is precise.
Works well for
Hotels near cultural venues. Restaurants associated with arts or design content. Design-led brands with objects in editorial stories.
Link example
"Stay Nearby →" / "For Dinner After the Gallery →" / "Objects in This Story →"
In the story, Format examples
Article body · Format example
The gallery's newest installation occupies the former storage space in the Euljiro building. The architect, working with reclaimed materials from a demolished light-manufacturing district, has created a sequence of rooms that reward patient viewing...
Stay Nearby
A Palace Quarter Address
Jongno-gu · City Hotel
Format example
View Stay Note →
View Stay Note →
The adjacent corridor houses an ongoing selection of printed works, arranged without wall text. The gallery holds approximately forty pieces at a time, rotating with the light of each season...
For Dinner After the Gallery
An Euljiro Table
Jung-gu · Restaurant
Format example
Reserve a Table →
Reserve a Table →
Full Format Article
See it inside an article
Open the format article to see how a stay placement sits inside the rhythm of a story, not as a banner, but as part of the route.
Read the article →
08
Reader-facing example
“"Check Availability →" or "Brand Site →" appears alongside the editorial description, with a clear "Partner Booking" label.”
Partner Booking
08
Direct Link Pathway
A quiet route from reading to action.
What partners receive
A labelled link or button inside the relevant guide or article. Directs readers to the brand, booking, or reference page. Clearly disclosed. Does not imply editorial priority.
Works well for
Hotels and stays wanting to connect reading with planning. Annual partners.
Link example
"Check Availability →" / "Brand Site →" / "Book Direct →"
In-guide link path, Direct Link Pathway example
A Palace Quarter Address
Jongno-gu · City Hotel
Partner Booking
Check Availability →Brand Site →
A route from reading to the brand page. Partner Booking label appears on all live placements.
09
Reader-facing example
“Recognition materials are for property and brand use, hotel lobbies, press materials, websites. Issued after confirmed publication, selection, listing, feature, or partnership.”
09
Recognition Object
A material trace of being presented well.
What partners receive
Recognition Objects may be issued only after confirmed publication, selection, listing, feature, or disclosed partnership. A Featured Partner Plaque corresponds to a confirmed, disclosed commercial partnership. An Annual Partner Plaque corresponds to a full-year relationship. Awards-related presentation materials and reuse licences, where offered, remain separate from editorial selection.
Works well for
Annual partners. Editorially recognized properties. Featured partners with confirmed disclosed placements.
Link example
Issued following confirmed underlying presence. Not available before selection or publication.
Recognition material, Format example
Recognition materials are issued following confirmed publication or partnership, not purchased separately. Each is designed for hotel lobbies, digital properties, and press materials.
The Carnegie Journal
Featured Partner
Seoul · 2026
Where it may appear
Website · Lobby display · Press materials
Format Example
Confirmed commercial partnership
The Carnegie Journal
Annual Partner
Seoul · 2026
Where it may appear
Website · Lobby display · Social
Format Example
Full-year relationship
The Carnegie Journal
Guide Listed
Seoul · 2026
Where it may appear
Website · Press materials
Format Example
Confirmed guide placement
Recognition materials are issued following confirmed partnership or editorial recognition. Eligibility is determined independently. Commercial relationships are clearly labelled.
The Seoul Stay Map
The map holds fifteen.
A Local map covers one neighbourhood, Seongsu, Hannam, or Jamsil. A City map takes Seoul as its frame. Each holds fifteen stays, and no more.
Local Map
One neighbourhood · 15 stays
City Map
Seoul · 15 stays
Stay Note01 / 04
Fairmont Ambassador Seoul
Yeouido
A night table above Yeouido, with the city held quietly beyond the glass.
Official Site →In the GuideSeoul Stay Guide
Reference rooms shown to demonstrate format behaviour. Commercial relationships are labelled where applicable.
Surface Combinations
Formats can be held together.
These are surface combinations, ways that different formats can work together across the same editorial space.
Scope, placement, and terms are confirmed by order form and partnership brief.
Guide Pair
A card and one inside-the-story appearance.
Address CardInside the Story
Core Presence
A note, one contextual appearance, and a recognition object after publication.
Note · StayInside the StoryRecognition Object
Story Package
A longer feature supported by a guide surface.
Editorial FeatureAddress Card
Lead Presence
A lead note, one contextual appearance, a recognition object, and a defined map hold.
Lead NoteInside the StoryRecognition ObjectStay Map Hold
Global Surface
A standing brand page and a longer feature.
Brand PageEditorial Feature
Additional Surfaces
Newsletter Sponsorship
A placed credit inside The Carnegie Journal Letter.
Available for confirmed annual partners.
Members' City Guide
A private editorial file for a quieter reader layer.
Available as part of annual partnership structures.
Partnership Desk
Every format begins with a conversation.
Formats are reviewed for editorial fit before any placement is proposed. We begin with a brief conversation about the brand, the property, and the most appropriate context inside The Carnegie Journal.
Commercial relationships are labelled where applicable. Sponsored Content Policy →
