Partnership
Formats

What partners receive

A full editorial piece — typically 800–1,400 words — written with the same voice and discipline as The Carnegie Journal editorial. The brand or property is the subject, not a sponsor. Published in the appropriate city guide or issue section.

Best for

Hotels and stays with a story to tell. Founders and design-led brands. Cultural institutions.

What partners receive

A standalone page within The Carnegie Journal, structured as a composed brand profile. Includes imagery, editorial description, official links, and commercial disclosure. Indexed and linkable.

Best for

Hotels and stays wanting a permanent guide presence. Design-led brands. Restaurants with a story beyond reservations.

What partners receive

A listed entry within the active city guide — either as a guide card in the main grid or as a named entry in the category section. Commercial participation does not change editorial judgment or order.

Best for

Hotels and stays seeking guide presence. Restaurants and cultural venues. Any brand relevant to a city guide category.

What partners receive

The Stay Note gives a hotel or stay a larger editorial card than a standard guide listing: image, atmosphere, concise editorial deck, and official link pathway where appropriate. Commercial participation is clearly disclosed as a Partner Placement.

Best for

Hotels and stays seeking more presence than a standard guide listing. Boutique stays, signature rooms, and seasonal hospitality notes.

What partners receive

The Lead Stay Note is the top or widest stay surface inside the Seoul Stay Guide. It is prepared for an address with enough presence to open the guide: large image, editorial deck, official link CTA, and a small Partner Placement label where applicable.

Best for

Hotels and stays launching a city presence, issue partners, and confirmed partners whose address can carry the opening stay surface.

What partners receive

A labelled booking link or button inside the relevant guide or article. Directs readers to the official booking page or website. Clearly disclosed as a commercial placement. Does not imply editorial priority.

Best for

Hotels and stays wanting to capture booking intent at the point of editorial contact. Annual partners.

What partners receive

Contextual Placement is a compact extension inside another editorial context — moments such as Stay Nearby, For Dinner, or an object, route, or address that belongs naturally beside the story. It is not the flagship stay surface; it works because it is precise.

Best for

Hotels near cultural venues. Restaurants associated with arts or design content. Design-led brands with objects in editorial stories.

What partners receive

A Table Note gives a restaurant, café, or dining room a restrained editorial card: image, neighbourhood, short atmospheric copy, official link pathway, and clear commercial disclosure where applicable.

Best for

Restaurants, cafés, bars, and dining spaces with a point of view, a thoughtful room, or a neighbourhood context worth reading.

What partners receive

Dinner Nearby is a compact dining placement prepared to sit inside a guide or article context. It works for tables that make sense after a gallery visit, near a hotel, along a walk, or at the end of a city route.

Best for

Restaurants and cafés that benefit from contextual discovery rather than a standalone listing: near hotels, galleries, cultural routes, and neighbourhood stories.

What partners receive

A tasteful sponsor credit inside the relevant issue newsletter, matched to the content and theme of that send. Clearly disclosed. Not a banner — a composed editorial acknowledgement of the relationship.

Best for

Annual partners. Issue partners. Brands aligned with a specific monthly theme or city.

What partners receive

A placement inside a future private city guide environment. Higher editorial context, more detailed profile, and a quieter section without implying a live paid membership gate.

Best for

Properties suited to a discerning, high-intent readership. International brands entering a new market. Annual partners.

What partners receive

Recognition Objects are issued to confirmed partners, finalists, and winners — not purchased separately. A Winner Plaque corresponds to editorial recognition. A Featured Partner Plaque corresponds to a confirmed, disclosed commercial partnership. An Annual Partner Plaque corresponds to a full-year relationship.

Best for

Annual partners. Editorially recognized properties. Featured partners with confirmed disclosed placements.